>>> LINKEDIN, ‘SPACE F0R Y0U’ <<<
‘SPACE F0R Y0U’ WAS LINKEDIN’S FIRST EVER GL0BAL BRAND CAMPAIGN.
WE WERE SET THE CHALLENGE 0F CHANGING LINKEDIN’S PERCEPTI0N
FR0M BEING JUST A ‘J0BS SITE’, T0 A REAL C0MMUNITY 0F HELPERS.
S0 WE PLAYED 0N AN C0MMUNAL SPACE THAT IS B0TH INTIMATE AND UNIVERSAL:
A TABLE.
DIR. FERN BERESF0RD @ RATTLING STICK
00H