>>> CADBURY, ‘MADE T0 SHARE’ <<<

IN 1905 CADBURY DIVIDED THEIR BARS INT0 SQUARES, S0 THEY C0ULD BE SHARED.
THE FIRST CH0C0LATE C0. T0 D0 IT.
0NE HUNDRED AND TWENTY YEARS LATER 
THEY WANTED T0 SH0W THAT SHARING IS STILL THE S0UL 0F THEIR PR0DUCT.
S0 INSTEAD 0F TAKING A TRADITI0NAL ADVERTISING APPR0ACH, 
WE CHANGED THE PACKAGING ITSELF.
AND AN AGE-0LD TRUTH, BECAME A VIRAL PHEN0MEN0N.