We relaunched Virgin Games as the home of casino rewards with Vlad, the listless vampire.
After 500 years he’s exhausted most of life’s thrills. But Virgin Games’ prizes and giveaways are the most excitement his eternal days have seen since the Salem Witch Trials. Plus, they let him mingle with regular mortals, only without the pitchforks and fire torches. 



    We shot a cinema ad,   
to run before features at   
partner ODEON cinemas.   


To coincide with the relaunch, we ran a Halloween competition on social. Guess the horror film that Vlad’s haphazardly recreated and win tickets to VIP events at ODEON cinemas.


Role: Creative
Directors: Richard Hunter, Tom Clarkson
Creative Director: Matt Lloyd
Production: Michelle Prinsloo, Charlotte Trottman
Planning: Olly Colegrave
Accounts: Richard Pike

Agency: VCCP