We partnered with Epic Games and legendary pro-builders, Team Cre8, to rebuild the iconic O2 Arena in the world’s most popular game, Fortnite.
Our immersive live music experience took players on an incredible journey through six environments, each tailor-made to a track by Leicester breakout act easy life. We struck a balance between performance and interactivity - no two experiences were the same.
It was Fortnite’s most successful brand partnership ever, with 15.2 million plays and an average playtime of 18 minutes.
PUBLIC SERVICE ANNOUNCEMENTS
Creative Directors: Ben Hopkins, Morten Legarth
Production: Nish Uphadyay, Jasmin Wilson, Ryan O’Kane
Accounts: Alex Dalman, Xi Yin Chen
Director: Mercury Studios
Pro-Builders: Team Cre8
Designer: Carl Sherry