We pitched for LinkedIn against three top London agencies.
This is the idea that won it for us.

If you’re a genuine jobseeker, LinkedIn can feel a bit slick. It’s easy to feel overwhelmed.

But if you break it down into small steps, it’s not so intimidating. Because little things, and the support of people who genuinely want to help, can add up to much greater things.


Role: Concept, Writer
Director: David Edwards
Editor: Sam Sneade
Creative Director: Matt Lloyd
Planning: Nicky Vitas, Hattie Bottom
Production: Rob Wildsmith, Greta Wynn Davies
Accounts: Kayleigh Owen, Sam Daniels, Ben Wyver

Agency: VCCP