Canon's next wave of camera tech, EOS R System, is so intuitive it feels like an extension of you. Which led us to the idea:
Never Break Your Flow.

Our campaign celebrates that state of creative flow, the intense focus that fuels the creative vision. Being in the zone.

We shot a real streetball sesh on the streets of Barcelona, featuring local skate photographer Raisa Abal behind the lens. In a bold move for Canon we brought their iconic red line to life, keeping creator connected to subject in her state of flow.