Canon's next wave of camera tech, EOS R System, is so intuitive it feels like an extension of you. Which led us to the idea:
Never Break Your Flow.

Our campaign celebrates that state of creative flow, the intense focus that fuels the creative vision. Being in the zone.

We shot a real streetball sesh on the streets of Barcelona, featuring local skate photographer Raisa Abal behind the lens. In a bold move for Canon we brought their iconic red line to life, keeping creator connected to subject in her state of flow.


Role: Creative
Art Director: Vicky David
Creative Director: Monty Verdi
Director: Caswell Coggins
Production: Alex Rofalia, Sally Greenwood, Michelle Prinsloo, Mike Davies, Heather Mooney
Accounts: Bridget Limbrey, Jonathan Andrews, Percy Fagent
Planning: Stefan Siedentopf, Ross Nicolson
Designers: Carl Sherry, Gabrijel Princic, Filip Krejcirik

Agency: VCCP