Salted caramel.
In Wispa Gold.

Indisputably Wispa's best gold yet.

So good in fact, we locked it all up.
In massive 48 sheet vaults across the country.

Scan the QR or tap the TikTok ad, and turn your phone into a safe-cracking device.

Crack the code using the classic cat burglar method - by ear.

We created an immersive 360 sound experience for people to listen to the lock to crack the combination. Then make off with the gold loot.

Thanks to a merry band of bandits across media, sound engineering, CGI, digital design and UX, we pulled this off in record time. 


Role: Creative
Art Director: Vicky David
Creative Director: Caroline Rawlings
ECDs: Chris Birch & Jonathan Parker
Planning: Lloyd Scott
Producer: Helen Jackson, Asli Yardimici
Accounts: Gen Hole, Will Hazelton, Jasmine Beale

Production Co: Bernadette + Girl&Bear

Sound Design: Emily Vizard
CGI: John Daczicky
UI: Mike Simpson
UX: Chris Hobbs
Front End Developer: Gustavo Rodrigues
Project Directors: Monika K. Seredynska, Murray McPherson

Agency: VCCP