Cadbury

Wispa Gold Heist



Wispa Gold Salted Caramel.
Wispa's finest gold yet. 
Locked up in 48-sheet vaults across the country. 
Scan them to turn your phone into a safe-cracking device.

We created an immersive audiogame, based on a specially engineered 360 soundscape.

The nation’s crooks had to listen to the lock and crack the comination by ear, whilst also listening out for the guard’s approaching footsteps.

Too slow, and before they would be arrested.
If they were successful, they could make off with the limited edition loot.


















Credits


Role: Creative
Art Director: Vicky David
Creative Director: Caroline Rawlings
ECDs: Chris Birch & Jonathan Parker
Planning: Lloyd Scott
Producer: Helen Jackson, Asli Yardimici
Accounts: Gen Hole, Will Hazelton, Jasmine Beale

Production Co: Bernadette + Girl&Bear

Sound Design: Emily Vizard
CGI: John Daczicky
UI: Mike Simpson
UX: Chris Hobbs
Front End Developer: Gustavo Rodrigues
Project Directors: Monika K. Seredynska, Murray McPherson

Agency: VCCP