...But actually tasty
If we're really being honest, none of us jump at the chance to scoff a handful of nuts or oats.
But most healthy snack brands pretend like we all do. So we thought this stuff needed a reality check.
Art Director: Vicky David
Creative Director: Laura Muse
ECDs: Chris Birch & Jonathan Parker
Planning: Xanthe Fuller, Andy Nicholls
Producer: David Vass
Accounts: Will Hazelton, Charlie Griffith, Lara Tarabey
Director: Eros Vlahos @ MindsEye
Photographer: Nancy Anne