If we're really being honest, none of us jump at the chance to scoff a handful of nuts or oats.
But most healthy snack brands pretend like we all do. So we thought this stuff needed a reality check.
Credits
Creative Director: Laura Muse
ECDs: Chris Birch & Jonathan Parker Planning: Xanthe Fuller, Andy Nicholls Producer: David Vass Accounts: Will Hazelton, Charlie Griffith, Lara Tarabey
Director: Eros Vlahos @ MindsEye
Photographer: Nancy Anne