If we're really being honest, none of us jump at the chance to scoff a handful of nuts or oats.

But most healthy snack brands pretend like we all do. So we thought this stuff needed a reality check.

But we all perk up when we hear there's chocolate involved. CADBURY chocolate.



















Credits


Role: Creative
Art Director: Vicky David
Creative Director: Laura Muse
ECDs: Chris Birch & Jonathan Parker
Planning: Xanthe Fuller, Andy Nicholls
Producer: David Vass
Accounts: Will Hazelton, Charlie Griffith, Lara Tarabey

Director: Eros Vlahos @ MindsEye

Photographer: Nancy Anne

Agency: VCCP